In recent years, many incidents and false rumors regarding food safety or chemical substances in our daily lives have seriously tested the trust of the pubic to the government, and have created certain panics. Whether the chemical substance is really harming or not, or actions should be taken to prevent its harm, the government should provide correct information to the public instantly and rapidly right at the beginning of the incident. Such information platform could also provide information and knowledge related to the subject routinely to allow the public to familiarize with the responsibilities and performances of the organization to raise credibility. In order to establish an official and smooth communication channel, The Executive Yuan Environmental Protection Administration Toxic and Chemical Substances Bureau has presented “R.O.C. Chemical Substances Safety Media Integration Program” this year (2017) in the hope that through different platforms and new media, it could convey correct information and knowledge. The public hence could increase their knowledge and ability to adapt while facing news regarding chemical substances; in the long term, the public should obtain certain basic sense and literacy toward such news stories through the platforms. The program builds the knowledge and literacy through Facebook Fanpage, feature stories, facts and tips in for dummies styles, animations, celebrity endorsements, magazine and radio advertisements, and pop quiz games. A survey as a pilot test underwent to assess the public’s true degree of understanding toward chemical substance safety, and then through an extensive online survey, the program has been able to analyze the issues that concerned most people. The final step was to absorb the overall results to create the content in different platforms to establish basic knowledge to prevent damage or panic as much as possible, and to protect the public from harms caused by chemical substances.

Media integration, Policy communication, Chemical safety, food safety, social media, new media, animation, public service